by Rob DiBella | Jun 4, 2019 | Marketing
Customer Service Misnomer “Raving Fans” is a book by Ken Blanchard and Sheldon Bowles that covers the concept of customer service or the lack there of in the business world today. Service to customers is, arguably, the top priority of any organization regardless of...
by Rob DiBella | May 30, 2019 | Marketing
Marketing As a Discipline Marketing is a unique discipline. Yes, discipline. Because most organization don’t understand and therefore don’t respect what it is or does, it’s the area usually under the most scrutiny. Marketing gets blamed for failures in a program or...
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